OK Go have released their latest – and typically inventive – video for new song “The Writing’s On The Wall.”
The band have become renowned for their creativity and inventiveness when it comes to the art of the music video. Previous efforts have largely been filmed in just one shot that lasts for the length of the song, and have incorporated packs of well trained dogs, marching bands, Heath Robinson-style machinery, treadmills, and wacky use of a low-priced car.
The band moved in to a Brooklyn warehouse for a month to complete their latest masterpiece, which was co-directed by frontman Damian Kulash, and saw the band help to design various camera rigs for the shoot.
“It’s about that moment in a relationship when you realize it’s coming to an end and that it’s inevitable,” Kulash told the Wall Street Journal about the video and how it relates to the song. “It’s that feeling of having something coalesce and fall apart, like chaos and order. The song is melancholic and jubilant at the same time, and it felt like the illusions were a good visual corollary to that.”
“We knew people would be watching, trying to figure out what it means,” Kulash added. “The objects couldn’t be too plain, like cardboard or plywood, which ‘wouldn’t have felt like it was made up of pieces of the real world,’ or clothes, which ‘had too much meaning.'”
Watch the illusion-filled music-fest that is “The Writing’s On The Wall” below: