Moscow-based indie band Naadia have shared a haunting new video for their track “Омут.”
The song is lifted from Naadia’s critically acclaimed self-titled debut album.
Directed by Andrey Mousin and Alena Koukoushkina, the striking clip draws its inspiration from weird Russian fairy tales, traditional ceremonies and beautiful landscapes.
Frontwoman and songwriter Nadia explains: “‘Омут’ is really a song about that feeling of loss you haven’t experienced yet, but you see it coming. The misuse of imagination that eventually forms up your reality without you even knowing.
“The video was shot in 4 days in different locations in Russia and was made by the team of students and tutors from Wordshop Academy – this is one of the videos that they are doing during education there. The directors – Andrey Mousin and Alena Koukoushkina – were pretty inspired by Russian folk stories and old Slavic ceremonies – that’s why we had to go into the wild.”
Drawing comparisons to The XX, James Blake and other experimental pop musicians, Naadia have played more then 80 shows in Russia, touring widely and performing at all notable local festivals, sharing stages with Kasabian, Placebo, Warpaint and Jon Hopkins among others.
The band are expected to release a new EP in April.