Amnesty International apologises to Iggy Pop

Amnesty International Campaign 2014

Amnesty International have issued a statement apologising to Iggy Pop for using his image without permission.

Skin Back Alley reported last week that Amnesty International’s new anti-torture campaign, created by their Belgium branch, featured an image of Iggy Pop battered and bruised, seemingly having been “tortured” into stating that “The future of rock n’ roll, it’s Justin Bieber.”

Amnesty’s accompanying message was “”Torture a man, and he will tell you anything.”

However, it has now emerged that the charity had not sought Pop’s permission to use his likeness, and Amnesty have issued a statement apologising to the singer.

“To generate awareness about our campaign against torture, Amnesty International Belgium French speaking section used an image of Iggy Pop without his authorization. Even though we acted in good faith, we would like to apologise to Iggy Pop for having done so. The overall goal of this campaign is to try to influence people’s ideas on the use of torture.”

The statement continued: “We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.”

The campaign also featured a number of other well known faces in similarly bloodied and bruised states, including Karl Lagerfeld and the Dalai Lama. All images featuring the Dalai Lama have also been removed from the campaign.

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